1960, 20th Century-Fox Flaming Star production still.The Uptown, neighborhood deluxer at 2323 North 49th St. in Milwaukee operated by the L. F. Gran circuit, was selected for the first run of “The Flaming Star.” A giant 40×60 postcard was displayed in the lobby well in advance. Addressed to Presley c/o 20th Century-Fox Studio, Hollywood, Calif., the card carried this message: “Dear Elvis: we, your devoted and loyal Milwaukee fans are eager to see your latest 20th Century-Fox film, “The Flaming Star,” opening at the Uptown Theatre, first run on Wednesday.” Fans signed their names, and the cards (it became necessary to make up another card, so great was the response to this approach) were then mailed to Presley in Hollywood.
