The transformation of Elvis from rock ‘n’ roller to handsome leading man that had begun after Elvis’ discharge from the Army was complete by World’s Fair. The change was indicated by the clothes Elvis wore for the film. Newspapers and news magazines ran articles about the specific attire designed for Elvis for the film, but fanzines constructed stories indicating that Elvis had completely changed his mode of dress, both on-screen and off. Sy Devore, a leading Hollywood tailor, was given the job of dressing Elvis for the film. He designed a series of conservative suits and ties to make Elvis ‘look like a smart, welI-dressed young businessman’, according to producer Ted Richmond. Devore had to be especially careful about the trousers because Elvis supposedly wore no underwear during this period. The wardrobe, consisting of ten suits, four sports jackets, 30 shirts, 15 pairs of slacks, two cashmere coats, and 55 ties, cost about $10,000.
